They then headed off to the Four Seasons restaurant, a shimmering haven of elegance and power. As Jobs ate a special vegan meal, Sculley described Pepsi’s marketing successes. The Pepsi Generation campaign, he said, sold not a product but a lifestyle and an optimistic outlook. “I think Apple’s got a chance to create an Apple Generation.” Jobs enthusiastically agreed. The Pepsi Challenge campaign, in contrast, focused on the product; it combined ads, events, and public relations to stir up buzz. The ability to turn the introduction of a new product into a moment of national excitement was, Jobs noted, what he and Regis McKenna wantedRead More →

Dian Wei rode out in answer to the challenge, and some thirty bouts were fought. Then Dian Wei turned and fled toward his own side. The bravo followed and came quite close. But a flight of arrows drove him away.   Cao Cao hastily drew off his men for one and a half miles and then secretly sent a certain number to dig a pitfall and sent troops armed with hooks to lie in ambush.   the following day Dian Wei was sent out with one hundred horse. His adversary nothing loath came to meet Dian Wei.   “Why does the defeated leader venture forth again?” cried heRead More →

But when Dian Wei reached the drawbridge, he glanced behind him and missed his master. Immediately Dian Wei turned back and cut an alley inside. Just within he met Li Dian. “Where is our lord?” cried Dian Wei. “I am looking for him,” said Li Dian. “Quick! Get help from outside,” shouted Dian Wei. “I will seek him.”   So Li Dian hastened for aid, and Dian Wei slashed his way in, looking on every side for Cao Cao. He was not to be found. Dashing out of the city, Dian Wei ran up against Yue Jing, who asked where their lord was.   “I have enteredRead More →

At one of these, when the feasting was over, he proceeded with his wish of retirement in favor of Liu Bei. Placing Liu Bei in the seat of highest honor, Tao Qian bowed before him and then addressed the assembly, “I am old and feeble, and my two sons lack the ability to hold so important an office as this. The noble Liu Bei is a descendant of the imperial house. He is of lofty virtue and GREat talent. Let him then take over the rule of this region, and only too willingly I shall retire to have leisure to nurse my health.”   Liu BeiRead More →

the victors were welcomed into the city, and as soon as possible a banquet was prepared in their honor. Mi Zhu was presented to Liu Bei. Mi Zhu related the story of the murder of Cao Song by Zhang Kai, Cao Cao’s vengeful attack on Xuzhou, and his coming to beg for assistance. Liu Bei said, “Imperial Protector Tao Qian is a kindly man of high character, and it is a pity that he should suffer this wrong for no fault of his own.” “You are a scion of the imperial family,” said Governor Kong Rong, “and this Cao Cao is injuring the people, aRead More →

Presently High Minister Chen Wei visited, to whom Li Ying told the story of his youthful guest. “He is a wonder, this boy,” said Li Ying, pointing to Kong Rong. Chen Wei replied, “It does not follow that a clever boy grows up into a clever man.” the lad took him up at once saying, “By what you say, Sir, you were certainly one of the clever boys.”   the minister adviser and the governor all laughed, saying, “The boy is going to be a noble vessel.”   Thus from boyhood Kong Rong was famous. As a man he rose to be an Imperial Commander and wasRead More →

E Lai, whose physical strength was extraordinary, was a general of King Zhou, the last king of Shang Dynasty. “This is old E Lai* again!” said Cao Cao. He gave Dian Wei a post in the headquarters and besides made Dian Wei presents of an embroidered robe he was wearing and a swift steed with a handsome saddle. Cao Cao encouraged able people to assist him, and he had advisers on the civil side and valiant generals in the army. He became famous throughout the East of the Pass.   Now Cao Cao’s father, Cao Song, was living at Langye, whither he had gone as aRead More →

[e] Peng Yue (BC ?-196) a general of Liu Bang. He and Liu Bang had been close friends in their native Pei, where Liu Bang later held a minor office. Ennobled as King of Liang. …… Li Jue said, “Lu Bu though brave in battle is no strategist and so not really formidable. I will lead my troops to hold the mouth of the gorge, and every day I will incite him to attack; and when he comes toward me, General Guo Si can smite his rear, after the manner of Peng Yue* when he fought against Chu. While thus I am alternating attack andRead More →

“His Majesty has recovered and wishes his ministers to meet him in the Palace to consider the question of his abdication in your favor. That is what this summons means.” “What does Wang Yun think of the scheme?”   “Wang Yun has already begun the construction of the Terrace of Abdication and only awaits my lord’s arrival.”   “Last night I dreamed a dragon coiled round my body,” said Dong Zhuo GREatly pleased, “and now I get this happy tidings! I must not neglect the opportunity.”   So Dong Zhuo gave instructions to his four trusted generals for the safekeeping of his city. Li Jue, Guo Si, FanRead More →

Thus speaking she seized the curving rail and started into the lily pond. Lu Bu caught her in his strong arms and wept as he held her close. “I knew it: I always knew your heart,” he sobbed. “Only we never had a chance to speak.” She threw her arms about Lu Bu. “If I cannot be your wife in this life, I will in the ages to come,” she whispered. “If I do not marry you in this life, I am no hero,” said he. “Every day is a year long. O pity me! Rescue me! My lord!”   “I have only stolen away forRead More →